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Van Der Pop: Give Yourself Flowers

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Van Der Pop: Give Yourself Flowers

Year: 2019
Project Type: Experiential, Illustration
Role: Art Direction, Design
Agency: Mosaic

With a focus on education, empowerment and community – Van der Pop is a female-focused brand, providing products and a platform for women to explore cannabis use as a means of self-care.

Give Yourself Flowers is an event series held at VDP locations across Canada that aims to do just that. Through informative learning sessions, followed by a hands on potpourri-making workshop, you’ll leave with knew-found cannabis knowledge, along with a fragrant batch of hand-picked dried flowers.

Inspired by the notion of self-love, Give Yourself Flowers is built on elegant designs – made up of a muted colour palette and flowery illustrations to further romanticize this intimate learning experience.

 

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