budbook_cover_newthumbnail_03.jpg

Budweiser King of Beers: Brand Book

budbook_header.gif

Budweiser King of Beers: Brand Book

Year: 2019
Project Type: Editorial
Role: Design
Agency: Mosaic

Winner of an Applied Arts Award in publication and featured in Behance’s ‘Best of Graphic Design’ collection, this premium 200 page editorial piece was built and designed from the ground up – taking a deep dive into everything Budweiser. From their foundation as a company and brewing process, to the visual identity and its influence on American culture, this is the ultimate companion piece to tell the Budweiser story.

In keeping with the beer’s history, the design celebrates its love for tradition through classic airy editorial layouts, contrasted by impactful graphic-driven spreads, representing their revolutionary design statements of the past.

 

budbook_cover.jpg
budbook_spine3.jpg
budbook_spines.jpg
BudBook_Spread2.jpg
BudBook_Spread1.jpg
budbook_liner.jpg
budbook_greatamericanlager.jpg
budbook_thisisbud.jpg
budbook_timeline.jpg
budbook_7Step.jpg
budbook_brandphotography.jpg
budbook_brandguidelines.jpg
budbook_budinthewild.jpg
budbook_prohibition.jpg
budbook_budcup.jpg