What is it that gives cannabis its character? Put simply, the answer is terpenes. Secreted deep in the cannabis flower, terpenes are the fragrant oils that give individual strains their distinctive aromas, flavours and effects. To illustrate this process, Tokyo Smoke took over the Bud Stage grounds with an immersive and otherworldly activation.
Creating a dynamic experience inside and out, the structure sits as a reflective monolithic build, creating mystique and intrigue. Once inside, you will be taken on an illusive elevator ride that feels larger than life. As you get higher and higher, a series of trips – Go, Pause and Rise – will guide you through a world of lucid visualizations and serene narration, educating you on all things cannabis.