RIFF is a thoughtfully crafted cannabis brand, striving to elevate the standard for bud in Canada through highly curated and expertly made products.
Before establishing their own visual identity, RIFF was in need of illustrations to represent their individual weed strains for social content and in-store signage – something eye catching that spoke to their soon-to-be built brand voice. Through a series of organic shapes, hypnotic gradients and textured landscapes – each design was thoughtfully created to best capture the characteristics that make each strain unique.
