Dynamic is a provider of investment solutions - their core belief being that active investment management makes the most of opportunity and yields the best results. While the Dynamic brand held significant meaning for advisors, its awareness was low among investors due to a stagnant look and feel.

We helped redefine what it means to invest, with a full rebrand for Dynamic. Setting out to create something that always feels "Actively Different” from their competitors – we started with a linework system that celebrates what it means to go above and beyond the benchmark, consisting of a horizontal line and a single angle representing an upward flux. An always vibrant colour palette anchored in warm and cooler tones that speaks to the highs and lows of investing. Typography that is equal parts factual and digestible to let consumers know we take their money seriously, without ever feeling uninviting. And capping it all off with photography that is always active and full of movement.