Dynamic, 2025
Brand Identity
Dynamic is a provider of investment solutions, their core belief being that active investment management makes the most of opportunity and yields the best results. While the Dynamic brand held significant meaning for advisors, its awareness was low among investors.
We helped redefine what it means to invest with a full rebrand for Dynamic. Creating something that always feels "Actively Different” from their competitors and convey a sophisticated yet human approach to active management. This contemporary design solution is rooted in celebrating the moment when investments move above and beyond the benchmark.
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Made at Rethink
Executive Creative Direction: Hans Thiessen
Creative Direction/Design: Mark Mabey
Design: Thomas Hadfield
Motion Design: Jesse Shaw
Strategy: Jayne Stymiest
Accounts: Allie Kennedy