Budweiser was introduced in 1876 in St. Louis, Missouri. Over the years, it became the most iconic, culturally-relevant and best-selling beers in the United States and globally – we needed something to capture and cement this legacy for years to come.

This 200 page editorial behemoth was built and designed from the ground up – taking a deep dive into everything Budweiser. From their foundation as a company and brewing process, to the visual identity and its influence on American culture, this is the ultimate companion piece to tell the Budweiser story.

In keeping with the beer’s history, the design celebrates its love for tradition through classic airy editorial layouts, contrasted by impactful graphic-driven spreads, representing their revolutionary design statements of the past.